Privacy Policy
Last updated: January 11, 2026
1. Introduction
Turfmetrics ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the service.
2. Information We Collect
Personal Information
We collect information that you voluntarily provide to us when you register for an account, including:
- Name and contact information (email address)
- Organization name
- Account credentials (username and password)
- Payment information (processed securely through third-party payment processors)
Usage Data
We automatically collect certain information when you use our service, including:
- Log data (IP address, browser type, pages visited, time spent)
- Device information (operating system, device type)
- Location data (for weather-based features, based on locations you enter)
- Usage patterns and interactions with the service
Application Data
Information you create and store within the application, including:
- Site and location information
- Grass type selections and configurations
- Program builder data and application logs
- Product lists and preferences
- Custom models and settings
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our service
- Process your transactions and manage your account
- Improve, personalize, and expand our service
- Understand and analyze how you use our service
- Develop new products, services, features, and functionality
- Communicate with you for customer service, updates, and marketing purposes
- Send you technical notices and support messages
- Respond to your comments, questions, and provide customer service
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations
4. Weather Data Integration
Turfmetrics integrates with third-party weather data providers to deliver forecasting and historical weather information. The location data you provide (addresses, coordinates) is used solely to retrieve relevant weather data for your sites. We do not share your specific location data with third parties except as necessary to provide weather services, and such sharing is governed by our agreements with weather data providers.
5. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
With Your Consent
We may share your information when you give us permission to do so.
Service Providers
We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data storage, email delivery, hosting services, and weather data provision. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or to protect our rights, privacy, safety, or property.
Business Transfers
If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
6. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and monitoring
- Access controls and authentication requirements
- Secure data storage with reputable cloud providers
- Regular backups and disaster recovery procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: You can request access to the personal information we hold about you
- Correction: You can request that we correct inaccurate or incomplete information
- Deletion: You can request that we delete your personal information
- Data Portability: You can request a copy of your data in a machine-readable format
- Objection: You can object to our processing of your information in certain circumstances
- Opt-out: You can opt out of marketing communications at any time
To exercise these rights, please contact us through the support channels in the application. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our service and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
We use the following types of cookies:
- Essential Cookies: Required for the service to function properly
- Analytics Cookies: Help us understand how users interact with the service
- Preference Cookies: Remember your settings and preferences
10. Third-Party Links
Our service may contain links to third-party websites or services that are not owned or controlled by Turfmetrics. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children's Privacy
Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us. If we discover that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information.
12. International Data Transfers
Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our service, you consent to the transfer of your information to the United States and other countries where we operate.
13. California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information we collect, use, disclose, and sell
- The right to request deletion of your personal information
- The right to opt-out of the sale of your personal information (note: we do not sell personal information)
- The right to non-discrimination for exercising your CCPA rights
14. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
15. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us through the support channels provided in the application.
By using Turfmetrics, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.